Faith Hope & Charity is a compassion-focused company that provides in-home supportive care and personal care services. In addition, FHC also works with other bureaus to perform the needed tasks. So when it was time to create a new logo for the thriving organization, the goal was to translate the design to accommodate both the business and personable side of their brand.
Since FHC is located in South Milwaukee near the beautiful waters of Lake Michigan, the idea to include the lake during the design process was considered. After completing a few different ideas, with and without the lake illustrated, FHC decided on the more simplistic home design. One of the standout features that really pleased the client was the play on the house's perspective embedded with the organization’s name. The added bonus was the hidden number 1 in the design for that extra creative edge.